Entry Level Today. Hotel Sales Professional Tomorrow.
Learn how to do the job of a hotel sales manager so you can walk into interviews with confidence and prove you’re equipped to deliver results quickly.
Learn From 40 Years of Hotel Sales Experience with Major Hotel Brands
With four decades in hotel sales and marketing leadership, I’ve worked with major hotel brands, negotiated millions in group revenue, trained sales teams, and developed successful entry-level sales managers who have progressed to director of sales, and general manager positions. I created this course because I believe line-level team members deserve a clear pathway into hotel sales, without spending thousands of dollars.
Written by David Burri with over 40 years of hotel sales and marketing experience.
My Journey from Front Desk Clerk to Vice President of Sales
Front Desk Clerk/Representative → Sales Manager → Director of Sales & Marketing → Regional Director of Sales → Vice President of Sales → Director of Sales & Marketing
Who This Course Is For
Are you currently working at a hotel in one of the following jobs?
- Front Desk
- Banquets / Events
- Guest Services
- Reservations
- Any Line-Level Hotel Role
Or in another field? And Wondering:
- What do I need to know to start a career as a hotel sales manager?
- What does a hotel sales manager actually do?
- How do I interview for a sales role?
What do I need to know to hit the ground running on day one
If your answer is “YES” then this course was built for you.
What You’ll Learn
- Understanding hotel contracts
- Writing proposals that win business
- Handling a group inquiry, qualifying the business, and landing the account
- Prospecting for business, conducting a sales appointment, and leading a site tour
- Evaluating the value of potential business
- Reviewing GRC and meeting space availability, maximizing revenue
Includes a course library with valuable tips on the following topics:
- Interviewing with confidence
- Group market segments
- Where to find business
- Negotiating
- Meeting and banquet room setup
Professional Endorsements
When I wanted to move into hotel sales, Dave Burri took me under his wing and gave me hands-on training that built my foundation in the industry. The practical strategies, coaching, and real-world guidance he provided helped shape my career and prepare me for future leadership roles.
Since then, I’ve advanced through multiple leadership positions including Director of Sales, General Manager, and Regional Director of Operations. Dave has a unique ability to develop people and create high-performing sales professionals.”
I worked alongside Dave for years and consistently saw his ability to develop entry-level salespeople into confident, successful hotel professionals. His approach was practical, hands-on, and focused on real business results.
Many of the individuals he trained built long-term careers in hospitality sales. Dave has a proven talent for coaching, leadership development, and building high-performing teams.”
David is the kind of sales leader every GM wants and every owner hopes they get. During his years as a Director of Sales at Remington, he didn’t just hit budget. He built the business. He knew his market cold, owned his number without excuses, and developed salespeople who went on to lead teams of their own. When I needed a commercial leader I could trust with an important asset, David was on the short list. Any organization would be lucky to have him as a coach.”
“I started at the front desk with no sales experience. Dave saw potential in me, hired me, and trained me into a Sales Manager role.
His coaching helped me build confidence, learn prospecting, develop client relationships, and succeed in hotel sales. Dave didn’t just teach sales techniques — he helped me build a career.”
Coaching
Learn directly from a hotel sales expert with 40+ years of experience who rose from front desk to Vice President of Sales — overseeing 12 full-service major branded hotels. Learn directly from a hotel sales expert with 40+ years of experience who rose from front desk to Vice President of Sales — overseeing 12 full-service major branded hotels.
What you’ll get:
- Personalized career guidance tailored to your goals
- Real-world hotel sales scenarios from the field
- Contracts, proposals & revenue strategy insights
- Interview prep & confidence to hit the ground running
Hourly Rate: $150 per 60-minute session